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27199 State Hwy 56, Brownsdale, MN 55918, USA

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The Value Plus Program

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A Loyalty Rewards Program for Colleges and Universities


Established in 1987, The Value Plus Program is the longest running self-operated loyalty program tailored for colleges and universities. Participation is free, and educational institutions accumulate points by buying products from the program's sponsoring manufacturers. These points convert into dollars that support involvement in NACUFS (National Association of College and University Food Services) educational initiatives, as well as covering expenses such as travel, accommodation, registration and badge fees for the NACUFS National and Spring Showcases.

Having pioneered the frequent buyer model for colleges, Value Plus offers an unrivaled opportunity tailored specifically for campus dining services, procurement and administrative staff seeking to participate in all that NACUFS has to offer the college and university foodservice industry.

Our sponsor manufacturers for 2025 are:

Kikkoman, Kerry, Krusteaz Professional, Bel Brands, Clemens Food Group, Burry Foods, Sue Bee Honey, GoGo squeeZ, SunButter, Vita Coco


A Loyalty Rewards Program for Colleges and Universities


Established in 1987, The Value Plus Program is the longest running self-operated loyalty program tailored for colleges and universities. Participation is free, and educational institutions accumulate points by buying products from the program's sponsoring manufacturers. These points convert into dollars that support involvement in NACUFS (National Association of College and University Food Services) educational initiatives, as well as covering expenses such as travel, accommodation, registration and badge fees for the NACUFS National and Spring Showcases.

Having pioneered the frequent buyer model for colleges, Value Plus offers an unrivaled opportunity tailored specifically for campus dining services, procurement and administrative staff seeking to participate in all that NACUFS has to offer the college and university foodservice industry.

Our sponsor manufacturers for 2025 are:

Kikkoman, Kerry, Krusteaz Professional, Bel Brands, Clemens Food Group, Burry Foods, Sue Bee Honey, GoGo squeeZ, SunButter, Vita Coco


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27199 State Hwy 56, Brownsdale, MN 55918, USA